Heritage Construction
The Challenge
Heritage Construction had a strong local client base and a consistent flow of work, but brand awareness didn’t reflect the quality or scale of the projects being delivered.
Growth had largely been driven by reputation and referrals, with limited visibility across digital channels. As a result, the business lacked wider recognition within its target market and wasn’t fully leveraging its portfolio to strengthen positioning.
The challenge was to build meaningful brand awareness showcasing expertise, project quality, and company values through a structured, strategic digital presence.
Our approach
We implemented a structured organic social strategy designed to increase visibility and showcase the quality of Heritage Construction’s work.
Through consistent content creation, we highlighted completed projects, works in progress, and behind-the-scenes insights positioning the brand as professional, credible, and detail-focused. Clear messaging and visual storytelling ensured the portfolio worked harder online, reinforcing expertise and building recognition beyond word of mouth.
By combining strategic planning with regular, high-quality content, we transformed social media into a proactive brand-building tool rather than a passive presence.
The result
By combining strategic planning with regular, high-quality content, we transformed their social media into a proactive brand-building tool rather than a passive presence.
2025-2026 YoY comparison
Organic views (Instagram & Facebook)
Organic views generated during the campaign.
Followers
Reach
Link Clicks
“We’ve been working with Scope Out for the last two years, and the team have done a great job at making everyone feel comfortable. We even look forward to our content days now! Scope Out have raised our profile on social media and we’ve had loads more enquiries than we’d not have had it we’d tried to do it ourselves. Our social media marketing is almost as important as the work we do on site. There’s a world of difference between having a professional team doing your social media and trying to do it yourself.” – Paddy Eyes, Owner
