HSS ProService
The Challenge
HSS ProService wanted to strengthen its employer brand and position itself as an attractive place to work within a competitive talent market.
With a predominantly Gen Z audience in focus, the challenge was to communicate company culture, career opportunities, and team dynamics in a way that felt authentic, engaging, and platform-native particularly across Instagram and TikTok.
Working closely with the HR team, the objective was to build awareness, increase visibility among potential candidates, and support recruitment efforts through a clear and consistent organic social presence.
Our approach
We developed an organic social strategy centred on employer branding, culture-led storytelling, and recruitment-focused content designed to resonate with a Gen Z audience.
Through monthly content shoots, we deliver strategy-led, platform-native assets optimised for Instagram and TikTok, showcasing the people behind the business – from team culture and day-to-day life to career progression and the values that define HSS ProService Marketplace.
Content is created to feel relatable and authentic, while remaining underpinned by a clear strategic framework to ensure consistency and impact across both platforms.
By combining thoughtful planning with engaging, social-first creative, we positioned the brand as a credible and appealing employer, strengthening visibility among Gen Z talent and supporting long-term recruitment objectives.
The results
The approach has delivered strong organic traction and meaningful visibility for HSS ProService Marketplace across all social channels.
By consistently producing culture-led, platform-native content, the brand has successfully increased engagement across both Instagram and TikTok, with standout performance including a top-performing TikTok achieving over 92,000 views. This level of reach has helped place the brand directly in front of Gen Z audiences and potential future employees in a highly competitive recruitment market.
Importantly, the content has strengthened employer brand perception by showcasing real people, team culture, and day-to-day working life in an authentic and relatable way. This has supported increased awareness, improved visibility among passive candidates, and positioned HSS ProService as a more recognisable and appealing employer within its sector.
Organic views (Instagram & Facebook)
Organic views generated during the campaign.
Followers
Reach
“Working with Scope Out has been a really positive experience. They quickly grasp the brief and always show up prepared on shoot days. We can rely on them to deliver without it feeling like hard work on our end. The editing is where they really shine; the turnaround is fast and the quality is consistently excellent. For the production of our content, they’re a dependable, skilled team and we wouldn’t hesitate to recommend them.” – Talia Wilkins, Recruitment Manager
