Combermere Abbey

The Challenge

Combermere Abbey is an established luxury destination with a strong reputation for heritage, tranquillity, and countryside escapes. The challenge was to translate that experience through destination marketing in a way that not only inspired audiences, but actively drove direct leisure bookings.

With a focus on The North Wing and holiday cottages, social content needed to balance brand storytelling with commercial performance, guiding audiences seamlessly from discovery to booking. This included clearly communicating availability, seasonal offers, and the unique appeal of staying at Combermere Abbey.

At the same time, the brand needed to strengthen awareness and positioning among a predominantly 50+ audience seeking meaningful, restorative travel experiences. Educating potential guests on what makes a Combermere stay so unique. Adult-only, multigenerational/group, and dog-friendly stays needed to remain the key focus, while highlighting the restorative effects of truly switching off and reconnecting with nature.

Our approach

We developed a 360 digital marketing strategy focused on driving direct leisure bookings for Combermere Abbey’s North Wing and holiday cottages.

Brand awareness was built through organic social content, influencer partnerships, and targeted paid social campaigns, using storytelling-led visuals to introduce new audiences to the Combermere experience.

Content then shifted towards education and engagement, showcasing the individuality of each cottage, guest experiences, behind-the-scenes moments, local attractions, and life on the estate helping audiences understand what makes a stay at Combermere Abbey unique.

At the conversion stage, clear calls to action, availability-led content, and promotional messaging across social, paid media, and email marketing guided audiences from inspiration to booking, while ongoing retention activity supported repeat visits and loyalty growth.

The result

Our authentic, story-led 360 digital marketing approach has not only enhanced brand awareness over the past 12-months, but has also directly supported booking goals, email sign ups and followers across social channels.

2025-2026 YoY comparison