The Outlet Shop

The Challenge

The Outlet Shop had an established online presence and was successfully generating sales through its website. However, with the launch of a physical retail store, the focus shifted to building local awareness and driving in-store footfall alongside online growth.

The challenge was to translate existing digital momentum into real-world visibility creating excitement around the store opening, attracting new local audiences, and ensuring the brand experience felt consistent both online and offline.

A strategic approach was needed to support the launch, amplify reach, and position the new store as a natural extension of the brand.

Our approach

We developed a launch-led strategy for The Outlet Shop, combining organic and paid social to maximise awareness and drive footfall around the store opening.

Through targeted content creation, we showcased the in-store experience, key product lines, and launch activity, ensuring all messaging remained aligned with the brand’s established online identity. Paid social campaigns were used to reach local, high-intent audiences, while organic content maintained consistent engagement with the existing customer base.

By aligning strategy, creative content, and performance-led activity, we supported a seamless transition from online retailer to fully integrated omnichannel brand.

Following launch, we continue to provide monthly brand management and content creation, ensuring the store remains front of mind. Content is kept reactive to stock updates, promotions, and in-store activity, helping to drive ongoing awareness, engagement, and sustained footfall into the business.

The result

This ongoing approach has ensured sustained visibility for the store, translating into consistent footfall, strong local engagement, and a clear connection between online activity and in-store sales performance.

Oct 2025-March 2026 (6-month MoM comparison)